The Smash Room Dubai is an entertainment venue located in Dubai, United Arab Emirates, that allows visitors to release their stress and tension by smashing objects in a controlled environment. The concept of a “smash room” is based on the idea that destroying things can be a cathartic experience for some people.
At The Smash Room Dubai, visitors can choose from a variety of packages that include different types of objects to smash, such as plates, glasses, electronics, and furniture. Visitors are provided with safety gear, including gloves, goggles, and protective suits, to ensure their safety during the activity.
The venue is designed to provide a safe and controlled environment for visitors to release their stress and anger. The Smash Room Dubai is open to individuals and groups, including corporate events, birthday parties, and other special occasions.
Mother’s Day Offer
For the Mamas who aren’t impressed with flowers and chocolate, The Smash Room is offering a different gifting experience.
The Mother’s Day package includes a gift card that mum can use to smash her way to relaxation and relief. And to sweeten the deal, they are throwing in a free DVD player for her to smash to her heart’s content! Gift card starts from AED 250 and can be purchased from the Smash Room’s website https://thesmashroom.com/GiftSmash.aspx or Al Quoz location.
Unique local attraction remains a smashing hit five years later
The Smash Room, a first of its kind concept in the UAE that provides a therapeutic and safe space for customers to blow off steam is proud to celebrate 5 years of being in business in the UAE. With its unique approach to leisure and entertainment, The Smash Room has proved that alternative entertainment concepts can be viable in the UAE.
The idea behind the concept was inspired by difficult times in co-founders Hiba and Ibrahim’s lives. Hiba was dealing with the loss of her grandmother, and Ibrahim was going through a divorce. Traditional peaceful coping mechanisms weren’t cutting it, and so Hiba took old junk into the backyard and smashed it to bits. This made her feel massively better, and then came that lightbulb moment. She teamed up with Ibrahim, her best friend and partner in crime, to bring people a version of a spa day that involved smashing everything in sight.
The Smash Room has been successful over the past five years, consistently achieving healthy profit margins, and maintaining 15-20% year-over-year growth in revenue.
In the past five years, The Smash Room has achieved some impressive feats. Despite the challenges that came with the pandemic, they have managed to survive and have smashed and recycled over 70,000 pieces of electronics and appliances. They have also donated to charities with the sale of electronics, including the #shutterhunger campaign for Syrian refugees and Salma Humanitarian Relief Program by Dubai Islamic Economy Development Centre (DIEDC).
More than 18,000 Smashers have visited The Smash Room since its inception, and 60% of them are females. The concept has also hosted various group therapy sessions for psychologists and has hosted more than 150 team building exercises. They even hosted a group smash for senior citizens above the age of 60 with The Dubai Community Development Authority.
Co-founder Ibrahim Abudyak expressed his pride in The Smash Room’s success, “We are thrilled to be turning five and are so grateful to our customers for supporting us over the years. The Smash Room is not just a business for us; it’s a way to help people release stress and anxiety in a fun and safe environment. It has been an incredible journey, and we are proud of the impact we have made in the
community. We created this space as a way for people to let loose, have fun, and let go of their stress, and it’s great to see that it has resonated with so many people
We are excited to continue growing and expanding our concept, including our expansion to Abu Dhabi later this year.”
With its out-of-the-box ideas such as the bubble wrap experience, ice smash, and car smash experiences, The Smash Room has proven that alternative entertainment and leisure concepts are viable in the UAE and that they can be successful.