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The Next Era of Hospitality: Nuha, Your Virtual Guide by Address

Address Hotels & Resorts Unveils 'Nuha': UAE's First ChatGPT-Powered Virtual Hospitality Concierge

Discover ‘Nuha,’ Address Hotels and Resorts’ groundbreaking virtual concierge, redefining luxury hospitality with personalized AI interactions.

In a remarkable stride towards the future of luxury hospitality, Address Hotels and Resorts has unveiled ‘Nuha,’ an innovative virtual hospitality concierge. This cutting-edge AI system, meticulously crafted in-house, marked its debut at Dubai’s iconic Address Downtown Hotel in early September 2023. Address Hotels and Resorts proudly becomes the first luxury hospitality group in the UAE to harness AI technology tailored explicitly for the hospitality sector.

‘Nuha,’ derived from the Arabic word “نُهى,” signifying guidance and self-restraint, embodies its core mission of providing knowledgeable assistance to guests while maintaining the highest standards of service excellence. Unlike many virtual assistants that often lack the finesse of human interaction, Nuha, powered by ChatGPT technology, offers guests a natural, intuitive, and profoundly personal conversation. This ensures that guests not only receive assistance but also experience genuine understanding and appreciation.

Mark Kirby, Head of Hospitality at Emaar Hospitality Group, expresses, “At Address Hotels, we seamlessly blend technology with genuine human warmth. ChatGPT’s conversational capabilities, combined with our dedication to personal service, make our guests feel truly seen and heard. This fusion of technology and personal touch places Address Downtown Hotel at the forefront of hospitality innovation.”

Nuha’s Comprehensive Services

Nuha extends a wide array of services designed to elevate the guest experience:

1. Hotel Inside-Out

Nuha goes beyond a standard directory. It offers an immersive tour of Address Downtown Hotel, showcasing everything from luxurious accommodations to gourmet dining experiences and serene spa sanctuaries.

2. Emaar’s Expanse

Nuha’s reach extends far beyond a single location. It serves as a gateway to Emaar’s expansive and opulent portfolio, providing guests with a panoramic view of the group’s splendid offerings.

3. Dubai Unveiled

Whether guests seek iconic landmarks or Dubai’s hidden gems, Nuha acts as a knowledgeable guide, leading guests on an unparalleled journey through the city’s wonders.

4. Stay Current, Stay Connected

With Nuha, guests remain in tune with Dubai’s heartbeat, gaining access to information about vibrant events, cultural celebrations, and significant occurrences throughout the UAE.

The introduction of Nuha نُهى signifies not just a milestone but the commencement of a new era for Address Hotels & Resorts. It reaffirms the brand’s commitment to continually pioneer and shape the ever-evolving landscape of luxury hospitality, with more groundbreaking innovations on the horizon.

As we delve into the realm of Nuha and its transformative impact on luxury hospitality, we’ll explore how this pioneering virtual concierge is set to revolutionize the guest experience, redefine industry standards, and create lasting impressions in the world of hospitality.

Nuha’s Role in Redefining Luxury Hospitality

Nuha’s introduction at Address Downtown Hotel marks a turning point in the realm of luxury hospitality. It signifies the convergence of cutting-edge technology and unwavering commitment to delivering an exceptional guest experience. Let’s delve deeper into how Nuha is set to redefine luxury hospitality.

The Human Touch Meets Technological Excellence

Nuha brings the perfect blend of human warmth and technological prowess. Powered by ChatGPT technology, this virtual concierge engages guests in conversations that feel natural and personal. Unlike traditional virtual assistants, Nuha doesn’t just provide information; it creates meaningful connections with guests. It understands their needs, preferences, and even anticipates their requirements, making every interaction memorable.

A Seamless Exploration of Luxury

Nuha takes the concept of a hotel directory to a whole new level. Instead of a list of amenities, it offers guests an immersive tour of Address Downtown Hotel. Guests can explore luxurious rooms, discover gourmet dining options, and find tranquility in spa sanctuaries. This seamless exploration enhances the guest experience, allowing them to make informed choices and create personalized memories.

Emaar’s World of Opulence

Nuha doesn’t limit itself to a single location. It serves as the key to Emaar’s expansive world of opulence. Guests can virtually traverse Emaar’s portfolio, gaining access to a wide range of exquisite offerings. Whether it’s another luxurious hotel, a stunning resort, or a unique entertainment destination, Nuha provides a panoramic view of Emaar’s exceptional properties.

Discovering Dubai’s Wonders

For guests eager to explore Dubai’s attractions, Nuha acts as the perfect guide. It possesses in-depth knowledge of the city’s iconic landmarks and hidden gems. Whether guests seek the thrill of the Burj Khalifa or the tranquility of a hidden beach, Nuha offers personalized recommendations and insightful information, ensuring guests make the most of their Dubai experience.

Staying Informed and Engaged

One of Nuha’s invaluable features is its ability to keep guests informed and engaged. It provides real-time updates on vibrant events, cultural celebrations, and noteworthy happenings across the UAE. Guests no longer need to rely on external sources; Nuha ensures they are always in the know, enabling them to fully immerse themselves in the local culture and experiences.

Address Hotels & Resorts Unveils 'Nuha': UAE's First ChatGPT-Powered Virtual Hospitality Concierge

Nuha’s Impact on Address Hotels & Resorts

The introduction of Nuha نُهى into the Address Hotels & Resorts family signifies a commitment to pushing the boundaries of luxury hospitality. This revolutionary virtual concierge isn’t just a novelty; it’s a game-changer that promises to elevate the guest experience to unprecedented heights.

Personalization Redefined

Nuha’s ability to engage guests in natural conversations enables a level of personalization that was previously unattainable. It goes beyond recognizing a guest’s name; it understands their preferences, dietary restrictions, and even their mood. This personal touch allows for tailored experiences that leave a lasting impression.

Effortless Exploration

With Nuha as their virtual guide, guests can effortlessly explore the offerings of Address Downtown Hotel and other Emaar properties. This seamless navigation ensures that guests make the most of their stay, whether they’re relaxing in their room, indulging in culinary delights, or seeking adventure in the city.

Elevated Convenience

Nuha simplifies every aspect of a guest’s journey. From making reservations at a restaurant to booking spa treatments or arranging transportation, guests can accomplish tasks effortlessly through Nuha. This newfound convenience enhances the overall guest experience, making their stay more enjoyable and stress-free.

Access to Local Insights

One of Nuha’s standout features is its ability to provide guests with local insights. It’s not just a concierge; it’s a knowledgeable companion that introduces guests to the heart and soul of Dubai. Whether guests want to explore cultural festivals, art exhibitions, or hidden gems, Nuha is their gateway to authentic experiences.


As Address Hotels and Resorts welcomes Nuha into its fold, luxury hospitality takes a giant leap forward. Nuha’s ability to blend the human touch with technological excellence, provide seamless exploration, and offer a gateway to Emaar’s opulent world is set to redefine the guest experience.

With personalized interactions, effortless convenience, and access to local insights, Nuha promises to create lasting impressions and elevate the standards of luxury hospitality. As the hospitality industry continues to evolve, Nuha نُهى stands as a beacon of innovation, setting a new standard for guest engagement and satisfaction. Experience the future of luxury hospitality with Nuha, where guidance meets excellence.

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