ALPINE BAR AND RESTAURANT PUBLIQUE PARTNERS WITH AWARD-WINNING BURGER JOINT PICKL FOR SPECIAL MONTH-LONG COLLABORATION AT SOUK MADINAT, JUMEIRAH.
Two of Dubai’s top homegrown brands are getting together for a special collaboration featuring exclusive one-off boozy burgers. Publique, the Alpine ski lodge known for its incredible raclette and outstanding views of the Burj Al Arab, has invited Pickl to take over its menu for more than a month.
The team at Pickl have cooked up something special, with a unique boozy JD BBQ Cheese Burger, not available in Pickl restaurants. Using Jack Daniel’s Whiskey to create a deep, smoky BBQ sauce unlike anything you’ve ever tasted, garlic mayo, and boozy caramelized onions on two smashed patties with American cheese, you won’t want to miss this limited time offer.
Also on the menu are two Pickl favorites, ideal to accompany Publique’s wide selection of drinks and bites. The Classic Double Cheeseburger with lettuce and secret sauce, and The Spicy Double Cheeseburger with fried onions, ranch sauce, and Pickl’s signature Jeff It Up spice mix. (Named after Jeff Goldblum, the spiciest man alive.)
Steve Flawith, Founder and CEO of Yolk Brands which owns and operates Pickl, said: “We’re thrilled to partner with Publique for this exclusive collaboration and offer visitors to Souk Madinat a unique chance to try special Pickl burgers by the Burj Al Arab.”
Naim Maadad, CEO & Founder of Gates Hospitality, said “The collaboration between the two teams has been in the works for some time, resulting in the creation of a uniquely crafted one of a kind burger that is certain to wow all the foodies.”
Publique x Pickl menu takeover will be available from March 21 until April 23
Since its inception in 2019, Pickl has grown from a single outlet in JLT to 12 restaurants across the UAE and recently expanded internationally to Bahrain. Crowned Best Burger at the Time Out Dubai Restaurant Awards in both 2022 and 2023, Pickl continues to set the standard for premium cheeseburgers and chicken sandos in the region.
About Yolk Brands
Yolk Brands, established earlier this year, is an umbrella company that invests in and operates a growing portfolio of high-quality, industry-leading F&B brands. Brands in its portfolio include the widely successful Pickl, the soon-to-launch BonBird, and the recently-acquired 1762. Dedicated to founding, finding, and fostering the growth of quality homegrown food concepts, Yolk Brands is committed to cultivating incredible culinary experiences in the region.
In the midst of Dubai, discover a real, once-in-a-lifetime alpine experience. The restaurant is designed to resemble a mountain lodge, with a welcoming and rustic atmosphere. However, it also offers stunning views of the Arabian Gulf. A familiar haven to escape the city’s hustle and bustle and a great social hub for friends to assemble. Publique fuses a vibrant bar and restaurant together for guests to explore an authentic and unprecedented alpine experience in the heart of Dubai. Every detail of the interior evokes the warm and rustic splendor of a mountain lodge, from traditional wooden bar, eye-catching Gondola DJ booth to chalet style terrace.
About Gates Hospitality
Gates Hospitality is the institution behind several successful and well-established hospitality brands including Reform Social & Grill, folly, Publique, Bistro Des Arts, Ultra Brasserie – all located in Dubai, plus Six Senses Zighy Bay in Oman and Red Farm in London. The company also holds the representation rights to strategically handpicked hospitality brands across the MENA region inclusive of Hotels, Resorts, Spas & Holistic Wellness, Food & Beverage and offers global hospitality advisory services through its most recent venture announced in 2022, Tribe Creators.