Faithfull The Brand launches a charming collection just in time for Summer

Spruce up your wardrobe with these swoon-worthy pieces newly launched at Hamac Beach Boutique.

This summer, live in the sunshine with Faithfull The Brand’s latest launch at Hamac Beach Boutique. The silhouettes of the new collection evoke the spirit of travel through soothing colours that have a fresh feel. It features a variety of summer-friendly pieces that are perfect for dreamy getaways, beach adventures and warm evenings.

Founded in Indonesia in 2012, Faithfull The Brand has care, quality and authenticity weaved into its fabric. The co-directors Sarah-Jane Abrahams and Helle Them-Enger have collaborated with Bali’s finest manufacturers to create a selection of hand-made garments with thoughtfully produced designs. The unique pieces are flattering to every body shape and are well-loved for their vintage prints and comfortable fit. 

The Madella Midi Dress in shade Grape is a stunning strapless summer dress with a shirred bodice with a gathered skirt and side seam pockets, perfect for brunching out and basking in the sun. The Lovita Mini Dress comes in an Almona Floral Print and has a fixed bodice with a shirred backline and can be styled in different ways including dressing it up in your favourite pair of heels. 

The Illias Maxi Dress is a simple yet classy dress that comes in a Calete Stripe Camel and is a must-have for warm summer days to show off your sun-kissed skin. The Nadiva Midi Dress comes in a Willa Floral Print and is a vibrant pick for summer brunches. The Shayna Midi Dress comes in a La Palma Floral Print and evokes a lighthearted feel. The Tortuga Shirt Dress that comes in Temara Stripe Print can be styled to your liking.

Hamac Beach Boutique showcases a spectacular collection from a variety of well-known brands and is the ultimate shopping destination for summer wear and swimwear. The boutique is located in Dubai Mall, Atlantis The Palm, Cove Beach Dubai and Abu Dhabi, Souk Madinat Jumeirah, Caesars Palace and Jumeirah Beach Hotel. 

For more information, visit

About Hamac:

Hamac is the pioneer and leading retailer of premium beachwear and accessories in the UAE,established in Dubai in 1999. We offer unique and various collections of swim wear for men, women,boys and girls, resort wears like kaftan, skirt,dress, jumpsuit, shorts/Bermudas, polo, Flip flop footwearfor men, women and children, beautiful accessories such as trendy sunglasses, bags and pouches.Hamac is proudly spreading the beachwear culture across the region by consistently showcasingpremium beachwear brands.

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